Here’s the truth. It doesn’t have to be this way. There is a huge difference between student financial aid, loans and grants/endowments (free money). The sad fact is 95% of parents and guidance counselors are chasing after 5% of the money available. Good news. There is a better way. Learn how to extract free money from the schools themselves instead who are often sitting on billions of dollar in endowment funds. Here is one example of recent award letters received by one of the students I was privileged to help who enrolled in our coaching program.